Brand Tracking on Social Media: The Role of Country of Origin Perceptions

Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy. This paper compares the social media and brand-tracking habits of consumers in three parts of the world: Asia, the Middle East and the USA. In addition, the study attempts to explain what motivates consumers to follow brands on social media, focusing on the role of products’ country of origin in explaining the relationship. The results show that US consumers spent the most time on social media and tracked the most brands, while Thai respondents did the least of both. Four dimensions of social media brand tracking were identified and ratings compared across groups. Significant differences among groups were found for one of the four factors, ‘brand experience’, with US consumers experiencing significantly more positive ‘brand experiences’ than Thai consumers, and Egyptian consumers falling somewhere in between. The results also indicate that the country of product origin can have some effects on brand tracking

Neural Responding Machine for Short-Text Conversation

We propose Neural Responding Machine (NRM), a neural network-based response generator for Short-Text Conversation. NRM takes the general encoder-decoder framework: it formalizes the generation of response as a decoding process based on the latent representation of the input text, while both encoding and decoding are realized with recurrent neural networks (RNN). The NRM is trained with a large amount of one-round conversation data collected from a microblogging service. Empirical study shows that NRM can generate grammatically correct and content-wise appropriate responses to over 75% of the input text, outperforming state-of-the-arts in the same setting, including retrieval-based and SMT-based models.Comment: accepted as a full paper at ACL 201

Fuzzy logic based intention recognition in STS processes

This paper represents a fuzzy logic based classifier that is able to recognise human users' intention of standing up from their behaviours in terms of the force they apply to the ground. The research reported focused on the selection of meaningful input data to the classifier and on the determination of fuzzy sets that best represent the intention information hidden in the force data. The classifier is a component of a robot chair which provides the users with assistance to stand up based on the recognised intention by the classifier

Multimodal Convolutional Neural Networks for Matching Image and Sentence

In this paper, we propose multimodal convolutional neural networks (m-CNNs) for matching image and sentence. Our m-CNN provides an end-to-end framework with convolutional architectures to exploit image representation, word composition, and the matching relations between the two modalities. More specifically, it consists of one image CNN encoding the image content, and one matching CNN learning the joint representation of image and sentence. The matching CNN composes words to different semantic fragments and learns the inter-modal relations between image and the composed fragments at different levels, thus fully exploit the matching relations between image and sentence. Experimental results on benchmark databases of bidirectional image and sentence retrieval demonstrate that the proposed m-CNNs can effectively capture the information necessary for image and sentence matching. Specifically, our proposed m-CNNs for bidirectional image and sentence retrieval on Flickr30K and Microsoft COCO databases achieve the state-of-the-art performances.Comment: Accepted by ICCV 201

Memory-enhanced Decoder for Neural Machine Translation

We propose to enhance the RNN decoder in a neural machine translator (NMT) with external memory, as a natural but powerful extension to the state in the decoding RNN. This memory-enhanced RNN decoder is called \textsc{MemDec}. At each time during decoding, \textsc{MemDec} will read from this memory and write to this memory once, both with content-based addressing. Unlike the unbounded memory in previous work\cite{RNNsearch} to store the representation of source sentence, the memory in \textsc{MemDec} is a matrix with pre-determined size designed to better capture the information important for the decoding process at each time step. Our empirical study on Chinese-English translation shows that it can improve by $4.8$ BLEU upon Groundhog and $5.3$ BLEU upon on Moses, yielding the best performance achieved with the same training set.Comment: 11 page